Here’s a cool story…
I shared this on social media recently and it sparked a lot of conversations — so I figured it was worth expanding on here.
My wife Jen and I just sold our condo in Austin, TX…
to a celebrity. (Crazy backstory — ask me offline if you want the details.)
A few months back, we were already prepping to list it when an anonymous investor approached us. Not just about our unit — but about buying every condo in our little complex.
We already knew the “market value” — we had done the homework, looked at comps, and had a solid number in mind.
But here’s the twist:
We sold well above that number.
Why? Because this buyer wasn’t making decisions based on return.
They were making decisions based on privacy.
So What’s the Point?
“Market value” isn’t just math.
It’s what a buyer is willing to pay based on their goals, emotions, or personal circumstances.
- Sometimes that means less than expected.
- Sometimes (like this) it means way more.
- Even investors make emotional decisions.
In the real world, emotion drives deals.
Not interest rates. Not spreadsheets. Not macro trends.
Bottom Line
A home’s value is always defined by the person across the table — and why it matters to them.
So yes, we study the trends.
Yes, we keep up with rates and forecasts.
But at the end of the day?
People buy or sell based on life.
Not data.
And that’s what makes this industry so personal — and so powerful
📞 If you’re thinking about buying, refinancing, give us a call at (830) 402-4284 or visit NovumHomeLoans.com. We’ll help you run the numbers and make a smart move.
